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Marketing Communications Content Specialist

Marketing / Product Jobs

Job description

JOB SUMMARY: In your role as the Marketing Communications Content Specialist, you will be responsible for creating, overseeing, and optimizing the brand's marketing materials and messaging. Your focus will be on effectively communicating the brand's mission and principles while highlighting a tailored value proposition for the intended audience.
You will be responsible for developing and organizing visual and video assets, as well as serving as the main overseer of website and social media channels. Your role will involve collaborating with various departments within the company and external markets to craft, deliver, refine, and enhance marketing materials effectively.


WHAT YOU’LL BE DOING:

 

  • Performing and assisting with a wide range of administrative and marketing support duties related to the daily operations of the marketing department 
  • Developing and managing videos, images, and graphical assets
  • Effectively conveying our unique selling proposition, with a compelling call to action that reflects our brand identity and supports our overarching strategy
  • Creating, revising, and sharing a wide range of company materials including press releases, media relations pieces, case studies, white papers, bios, newsletters, educational resources, presentations, and POS materials.
  • Collaborating with external advertising agencies and freelance vendors when necessary to create marketing campaigns
  • Producing cutting-edge and relevant content while actively monitoring and engaging with the social media community

Utilizing a variety of mediums (such as video, graphics, and email) to support internal communication initiatives and foster engaged employees through internal alignment
Overseeing and maintaining the company website
Collaborating with the appropriate team members and stakeholders to create, oversee, and execute comprehensive marketing campaigns

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